Business Website Redesign for Marketing Consultant
Project overview: The client was an experienced marketing consultant who had operated his business for 6 years. His website was last updated 4 years prior, and the design looked outdated. The navigation was confusing, and visitors often had trouble finding his service pages, pricing information, and contact form. His lead generation was inconsistent, and most of his new clients came from referrals instead of from his website.
Client Goals
- Update the visual design to look modern and professional
- Simplify navigation so visitors can find information quickly
- Improve the layout of his service pages and case studies
- Increase the number of lead form submissions he receives from the site
- Keep all of his existing blog content and existing search rankings
The Redesign We Built
We kept his existing brand colors and logo, and applied them to a modern, clean layout. We simplified his main navigation menu to only include the most important pages, so visitors do not get overwhelmed with too many options. We restructured his service pages to follow a clear flow: the problem he solves, the results his clients get, what is included in the service, social proof, and a clear call to action.
We added strategically placed call to action sections on every key page, and connected his contact forms to FluentCRM so new leads are tagged and added to his nurture sequence automatically. We optimized the site for speed, and made sure all pages looked and worked perfectly on mobile devices.
Post Launch Results
One month after launching the new design, his lead form submissions had increased by 47 percent compared to the same month before the redesign. He received multiple new client inquiries directly from the website that did not come from referrals, which was a goal he had not been able to reach with his old site. Visitors now spend 62 percent more time browsing his service pages and case studies before they decide to contact him.
Key Takeaway
A website redesign does not need to change every part of your brand. Small improvements to navigation, page flow, and call to action placement often create a much bigger increase in leads than large visual changes.
