Three Page Funnel With Email Automation
Client background: Our client was a course creator who wanted to build an email list of potential students. They had been using a single landing page with limited success and wanted to implement a more sophisticated funnel that would capture leads, deliver value, and nurture prospects toward a purchase. They needed a complete funnel system that included multiple pages and automated email sequences.
The challenge: The client needed a three page funnel that would guide visitors through a logical journey. The funnel needed to capture the lead, deliver the promised content, and then follow up with additional value and offers. The entire system needed to be automated so that the client could focus on creating content rather than managing technology.
Funnel Architecture
We designed a three page funnel consisting of a landing page, a thank you page, and a confirmation page. The landing page is designed to capture the visitor’s email address in exchange for a valuable lead magnet. The thank you page confirms the submission and provides immediate access to the lead magnet. The confirmation page provides additional resources and encourages the visitor to take the next step.
Each page in the funnel has a specific purpose and a clear call to action. The pages are designed to work together as a cohesive system that guides the visitor toward becoming a customer.
Landing Page Development
The landing page was designed with a single focus: to capture email addresses. We eliminated all navigation links and distractions. The headline communicates the value of the lead magnet clearly and compellingly. The form is simple and asks only for the visitor’s name and email address. We included social proof elements to build trust and reduce hesitation.
We optimized the landing page for speed and mobile responsiveness. We also implemented analytics tracking to monitor conversion rates and identify areas for improvement.
Thank You Page And Content Delivery
The thank you page serves two purposes. First, it confirms that the visitor’s submission was successful. Second, it provides immediate access to the lead magnet. We designed the thank you page to be visually consistent with the landing page while providing a clear next step.
The lead magnet is delivered via a download link on the thank you page. We also send an email with the download link as a backup in case the visitor closes the browser before downloading. This ensures that every lead receives the promised content.
Confirmation Page And Next Steps
The confirmation page provides additional value and encourages the visitor to take the next step. We include links to related content, social media profiles, and a secondary offer. The confirmation page is designed to keep the visitor engaged and moving forward in the relationship with the client.
We also use the confirmation page to set expectations for the email sequence that the visitor will receive. This reduces the likelihood that the emails will be marked as spam or unsubscribed from.
Email Automation Sequence
We built a comprehensive email automation sequence that triggers when a visitor submits the form. The sequence consists of multiple emails delivered over several days. The first email delivers the lead magnet and welcomes the subscriber. Subsequent emails provide additional value, share relevant content, and gradually introduce the client’s paid offerings.
Each email in the sequence is designed to build trust and move the subscriber closer to a purchase decision. We use personalization tags to make each email feel relevant and tailored to the recipient. We also include clear calls to action in every email.
Integration And Tracking
We integrated the entire funnel with Fluent Forms and FluentCRM. Every form submission creates a contact record, applies relevant tags, and triggers the email sequence. We also set up analytics tracking to monitor the performance of each page and each email in the sequence.
We implemented UTM parameters to track the source of each lead. This allows the client to understand which marketing channels are driving the most valuable subscribers.
Results And Impact
The three page funnel launched successfully and began capturing leads immediately. The conversion rate was higher than the client’s previous single page approach, and the quality of leads improved significantly. The automated email sequence nurtured subscribers effectively, resulting in increased sales of the client’s paid offerings. The client now has a reliable system for list building and customer acquisition.
Key Takeaway
A well structured funnel is more than just a series of pages. It is a strategic system that captures, delivers, and nurtures leads automatically. When each component works together seamlessly, the results are powerful and scalable.
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