AI Chatbot Setup for Business Coaching Service
Project overview: The client ran a successful one on one business coaching service for new agency owners. He was spending 10 or more hours every single week answering the exact same frequently asked questions from people who visited his website. Many people would send emails asking about his pricing, package options, and who his services were best for, and then never reply after he took the time to write a detailed answer. He wanted a way to answer these common questions automatically so he could spend his time working with paid clients instead of answering repetitive emails.
Client Goals
- Automatically answer 80 percent of frequently asked support questions
- Qualify leads before they are allowed to book a paid discovery call
- Provide answers to website visitors at all hours even outside of normal work hours
- Keep the chatbot tone friendly and aligned with his existing brand voice
- Route high value qualified leads directly to his calendar booking page automatically
The Chatbot We Built
We first collected all of his most frequently asked questions from his email inbox and past booking inquiries. We trained the AI chatbot on his service offerings, his pricing, his booking process, and his policies. We programmed the bot to never give incorrect information, and to hand off the conversation to a human if it is asked a question it does not have an answer for.
We added a simple qualification flow. If a visitor says they are interested in coaching services, the bot first asks a few short questions about their business, their current revenue, and their goals. If they are a good fit for his services, the bot shares a direct link to his calendar so they can book a discovery call instantly. If they are not yet a good fit, the bot recommends free resources and content from his blog.
Post Launch Results
Three weeks after launching the chatbot, the client calculated that he was saving 8 full hours of work every single week that he previously spent answering repetitive questions. 72 percent of his common FAQ questions are now answered completely by the bot without any need for him to get involved. The quality of leads that book calls with him has also improved, because the bot filters out people who are not a good fit before they take time on his calendar.
He also receives new lead inquiries at hours when he would normally be offline. Visitors who browse his website late at night can get their questions answered and book a call instantly, instead of leaving the site and never coming back.
Key Takeaway
An AI chatbot does not need to replace your customer service team or your personal connection with your clients. The highest value use for a chatbot for most small businesses is removing repetitive work, answering the same questions hundreds of times, and making sure good leads do not slip away when you are not at your computer.
Want an AI chatbot built for your business?
We can train a custom chatbot on your services, policies, and brand voice to reduce your support workload and qualify leads automatically.
