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$97 Website and Workflow Checkup

Find out exactly what to fix before spending anything larger.

A written audit of your site, lead path, ad tracking, and follow-up gaps. Delivered in 3 to 5 business days. No call required.

✓Website clarity and CTA review
✓Lead capture and form audit
✓Follow-up and CRM gap check
✓Ad tracking health assessment
✓Prioritized fix list, 3 to 5 business days
Get the $97 Checkup →

Have questions first? Book a free 15-min call

Work With Me

Work with Practical Tools Explained on websites, automation, CRM setup, AI systems, ecommerce cleanup, lead capture, and workflow improvements.

Home/Work With Me
How it works

Fixed scope. Built right. No retainer to start.

I build two things: an AI system that responds to missed calls in under 60 seconds, and server-side tracking that fixes the broken conversion data your ads are running on. Both are fixed-price projects. Both are live in under two weeks.

Book a 15-Min Discovery Call →
No monthly lock-in Fixed-scope pricing Live in 5 to 10 days Serving TX, FL, AZ
The process

From first call to live system.

Here’s exactly what happens between your first call and the day I hand off a working build.

01

Discovery Call (15 min)

A quick call to look at your current setup. How calls come in, what tools you’re using, whether you’re running ads and where. I’ll tell you what I’d build, what it costs, and how long it takes before we hang up. If it’s not a good fit I’ll tell you that too.

15 minutes
02

Scope Agreement

After the call I send a clear written scope: what gets built, what it costs, and the timeline. Fixed price. No surprises. You approve it and we get started, or you tell me to adjust it and I revise.

1 to 2 days after the call
03

Build

I handle the full technical build. I use safe, read-only access methods. No password sharing. No disruption to what you’re already running. You don’t need to be involved during the build unless you want to be.

5 to 10 business days
04

Handoff and Verification

When the build is done I walk you through what was built, confirm it’s working end-to-end, and hand off written documentation you can actually use. If something isn’t right after launch, I fix it. That’s in the scope.

Same week as launch
Pricing

Fixed-price projects. No retainer to start.

Both services are one-time setup projects. Not subscriptions. Not ongoing retainers. You pay for the build and the build is yours.

Entry Point

$97 Checkup

$97
Written review, no call required

A written audit of your website, lead path, ad tracking, and follow-up gaps. Comes with a prioritized fix list. Best starting point if you’re not sure what to tackle first.

Service 01

AI Conversation Agent

From $1,500
One-time setup, no monthly lock-in

Missed-call text-back in 60 seconds. AI qualifies the lead. Owner gets notified when someone is warm. Built on Twilio, Make.com, and OpenAI.

Service 02

Marketing Data Infrastructure

From $1,500
One-time setup project

Server-side Meta CAPI and Google Enhanced Conversions. Fixes the broken tracking from iOS 14 and ad blockers. Your campaigns run on real data.

Good fit vs not

Who I work well with.

Good fit
  • Local service businesses running paid ads (HVAC, plumbing, roofing, solar, med spa)
  • Owners who miss calls and have no automatic follow-up
  • Businesses whose ad tracking hasn’t been updated since 2021
  • Operators who want a working build handed off, not a training course
  • Anyone who wants to start with the $97 checkup before committing to a larger build
Not the right fit
  • Businesses that aren’t running paid ads and have no phone-based leads
  • Anyone looking for an ongoing marketing agency relationship
  • Projects that need 30+ days of planning before anything is built
  • Businesses with no defined offer or target customer yet
  • Anyone who wants the cheapest possible option

Not sure which service fits?

The $97 checkup identifies the highest-impact fix before you spend anything on a larger project. Or book a free 15-minute call and I’ll tell you directly.

Book a Discovery Call → Start with the $97 Checkup Send a Message
TX, FL, AZ — Local service businesses

Missed calls are costing you jobs. Broken ad tracking is wasting your budget.

Two fixed-scope builds that fix both problems. No retainer to start. Live in under two weeks.

No monthly lock-in Fixed-scope pricing Live in 5 to 10 days
Book a Discovery Call → Start with the $97 Checkup View Services
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